Cre8ive prides itself on understanding not just the surface of a brand, but its essence, history, and future aspirations. Our latest project with Advanced Eye Care was a testament to this approach, where we embarked on a journey to modernize a logo that has been synonymous with trust and quality eye care since 1940.
The Challenge: Advanced Eye Care approached us with a clear directive: enhance their visual identity while maintaining the recognition they’ve earned over the years. They required a logo that was not only contemporary but also scalable across various platforms, from digital interfaces to physical signage in their multiple locations across the Texas panhandle.
Understanding the Vision:
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Modern Aesthetics: The design needed to resonate with today’s audience, embracing modern design while still feeling familiar and comforting.
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Versatility: With expansion in locations and services, the logo needed to be adaptable for different uses – from business cards to billboards & print/embroidery.
The Design Process:
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Research & Analysis: We conducted an in-depth review of Advanced Eye Care’s history, service offerings, and demographic. We looked at trends in medical and eye care branding to ensure our design would stand the test of time.
