Jerrod began his marketing career in elementary learning adobe illustrator and photoshop from his dad, Jerry Shelton. Growing up in the advertising family he did, Jerrod also learned about deadlines, proof reading, logo design, PR, branding, TV commercial production and more. His education at Lubbock Christian University and relationships he’s formed along the way have all been driving factors in his success. Most importantly however is his beautiful wife, Eden who serves as COO and pushes Cre8ive to be its best. Together, Jerrod and Eden lead the team to fulfill our mission and core objectives at Cre8ive, everyday.

The Sheltons have 3 incredible daughters and have the most fun with their growing family on vacations, spending time with grandparents and hosting at their home. 

E-mail: jerrod@cre8ive.company

Phone: 806.470.5618

Eden grew up in Phoenix, Arizona and has been a leader since a very young age. She has a passion for accelerated growth, building businesses and creating more cohesive teams. “Cre8ive is a company full of the most talented people in Lubbock. It’s so exciting to watch, listen and experience everything that happens up here at the office every day.” – Eden

Supporting her husband is one of Eden’s favorite things to do and she loves when she can bring their kids up to the office to watch their dad hard at work! Eden has always had a drive to be the best at what she does and help as many people as she can along the way.

E-mail: eden@cre8ive.company

“I see my role at cre8ive is to remind our clients why they started in the first place. And of course to convey the weight and share in the thrill of new clients taking the risk to start a business. It’s sad to think how stressed and distracted we can get while doing the very thing we once dreamed to do. What a shame it would be not to appreciate the journey and tell the story that someone out there needs to hear.”

Aaron is a dreamer who’s got a soft spot for fellow dreamers. He loves people and well told stories which makes his role at cre8ive a perfect fit. His genuine desire to see everyone succeed paired with his passion for growth inspires him to provide authentic care and accountability for clients, family, friends, and himself.

He has a wife and 3 children who all love to spend time out in nature, play games, appreciate music, and make memories.

E-mail: aaron@cre8ive.company

Phone: 806.853.7675

Born and raised in Lubbock, Brooke has always loved being part of a close-knit community. She joined the Cre8ive team while earning her degree at Lubbock Christian University and quickly found a passion for supporting the people behind the work just as much as the work itself.
As Executive Assistant, Brooke is the person making sure all the moving pieces keep moving. She loves bringing order to the chaos, supporting the team however she can, and making sure nothing falls through the cracks. Whether she’s coordinating projects, communicating with clients, or helping leadership stay a step ahead, she finds a lot of joy in making other people’s jobs easier.
What Brooke loves most about Cre8ive is the people. Being surrounded by a team that genuinely cares about one another and the clients they serve has made coming to work something she truly enjoys. She believes the best work happens when people feel supported, trusted, and excited about what they’re building together.
Outside of the office, you’ll usually find Brooke spending time with her husband, making memories with family and friends, or planning the next adventure—big or small. She loves creating meaningful moments, and that same heart for people is something she brings to work every day.

E-mail: brooke@cre8ive.company

Phone: 806.206.1316