In July 2025, we flew to Paris to document IREN’s bold debut at the RAISE Summit, held at the Carrousel du Louvre. As a leader in renewable-powered Bitcoin mining and AI cloud services, IREN leveraged this global stage to showcase their pivot into AI infrastructure, and Cre8ive was there to capture every moment with precision and impact.

Our Mission With IREN

We arrived in Paris with cameras, lenses, tripods, gimbals, audio gear, lights, and a portable editing studio—all packed into carry-on luggage to keep our best equipment secure. Our goal was to capture IREN’s landmark presence with efficiency and artistry:

  • Filmed Denis Skrinnikoff’s fireside chat with Eiso Kant of PeakPulse Analytics, using multiple cameras to showcase IREN’s vision for AI infrastructure, including their Horizon 1 project—a 75MW direct-to-chip liquid cooling deployment for AI/HPC at Childress, Texas.
  • Conducted electric interviews with attendees, capturing their excitement about IREN’s role in building the infrastructure for the rapidly evolving AI space.
  • Covered IREN’s sponsorship of the conference’s massive digital totem, a prime ad space at the Louvre’s entrance, signaling their bold entry into the AI ecosystem.
  • Documented IREN’s sponsored boat cruise on the Seine River, a networking highlight where we filmed key moments of connection and innovation against Paris’s stunning backdrop.

Paris as Our Backdrop

The city was more than a setting—it was an inspiration:

  • Espressos at countless picturesque cafés, straight out of a movie, fueled our early mornings.
  • Seeing the Eiffel Tower, Arc de Triomphe, Notre-Dame Cathedral, and the Louvre itself felt like stepping into a dream.
  • Did we mention we saw the Mona Lisa too?
  • Made the smart call to avoid the Metro with our camera gear after hearing too many stories—leaving us with nothing but blissful memories.

RAISE Summit Snapshot

  • Where: Carrousel du Louvre, Paris, France—a historic venue transformed into a hub for AI innovation.
  • Event: 5,000 AI innovators, 250+ speakers, including Denis Skrinnikoff, IREN’s Chief Technology Officer, who shared insights on sustainable AI infrastructure.
  • Focus: Cre8ive’s lens centered on IREN’s emergence as a powerhouse at one of the world’s leading AI conferences, highlighting their influence in shaping the future of cloud computing and high-performance computing (HPC).

Why It Mattered

This project was about more than footage—it was about amplifying IREN’s mission to lead in AI infrastructure through initiatives like Horizon 1 and their planned 2GW Sweetwater data center hub. For IREN, building strategic relationships at RAISE was critical as they scale to dominate the AI cloud computing space with sustainable, high-performance solutions. Their momentum is catching investor attention, with IREN’s stock on Robinhood reflecting their growing market presence. Cre8ive’s visuals brought their story to life, showcasing their innovation and ambition. The connections forged in Paris are already paving the way for what’s next.