First bank and Trust is a division of HTLF Bank that focuses on enriching lives one customer, employee and community at a time. They approached us wanting a quick, attention grabbing, non-local looking, 30 second tv spot to air during the Superbowl.
Our team here at Cre8ive immediately got to work. We crafted a comprehensive storyboard to pitch. This storyboard included graphic animations to keep viewers intrigues and engaged, while supporting the video script. First Bank & Trust loved it. With the green light given we stared collaborating with our team to create the final animation assets and visited their locations to grab video content!
The last thing we need was a perfect voiceover. Our Account Executive Aaron lent us his voice are we recorded some takes until we landed on the best audio possible. Finally after many animation and video editing hours we landed on our finished result. We hit our deadline and got to sit back and watch the commercial spot roll just as planned.
We always love working with First Bank & Trust and we look forward to the next time!
